THE ROLE OF CONTENT MARKETING IN THE ERA OF DIGITALIZATION

The marketing landscape is quickly changing, with conventional giving place to digital or electronic marketing. Businesses must recognize the new paradigm, which emphasizes customer relationship and thus helps create retain loyal customers. Consumers are more trustworthy when they receive information in form of content able interact brand. To establish effective campaigns, an organisation first understand how customers perceive material, what draws them, want from it. Content has evolved beyond Boardroom Buzz. Thanks remarkable advances communication technology, today have instant access information. As a result, online development vital marketing, winning strategy. all marketers should attempt boost engagement through content, now industry standard. It essential todays world. There Numerous facets Marketing, its future trends. These days, standard fare Traditional fails. consumer gains value via instead attractive advertising selling. This research paper can be understandable, informative, helpful client introduce Marketing instructors. Existing textbooks most educators dont time thoroughly examine this fast developing topic, knowledge help students learn current methods.